We know that your business success depends on finding the right team to support you as you drive revenue. You have spent a lot of time finding the right lawyer, the right insurance agent, the right accountant, so it is important that you find the right PEO. But with over 900 PEO’s how do you do that and do that with confidence?
Our Executive Team
Robert A. Beck III, President and Founder
Rob has always had a passion for building his own business and after AlphaStaff was sold in 2008, Rob decided the time was right. Rob started with AlphaStaff in 1999, and with his knowledge of how the internal workings of a PEO operated and as AlphaStaff’s top sales person, Rob felt that a critical piece was missing in the PEO industry. The time and effort needed by a company to search the market and look at multiple PEOs was just too daunting. Rob realized that if he created a brokerage firm and created a “one stop shop” where a company could get multiple quotes, he would have a great service model for agents and clients.
Since then, Rob has work on thousands of deals and has contracts with over 70 PEOs, and relationships with over 40 Insurance agencies and more than 500 insurance agents. He has been a paid advisor to private equity companies that are considering buying or building a PEO.
Rob is married with 4 children. He loves to ride his bicycle, workout and enjoys cooking.
Thomas C. Koenig, Senior Vice President
Tom’s involvement in the PEO industry started in 1997 when he joined Bob Beck and a small group of investors who provided the start-up capital for a new PEO, AlphaStaff, which opened its doors in early 1998. Tom was attracted to the investment based upon what was a novel idea at the time, selling PEO services through insurance agents. From 1998 until 2008, when AlphaStaff was sold, Tom provided valuable advice on sales and marketing to the company. When AlphaStaff was sold, it was the 5th largest PEO in the industry. Tom is currently our Executive Vice President of Sales and has actively worked on hundreds of deals since he joined Foundation PEO Solutions in 2013.
Tom is a combat veteran of the First Gulf War where he led over 190 Marines in Saudi Arabia and in Kuwait. He proudly served as a Marine Corps artillery officer for over nine years. While at Pfizer, Tom was responsible for yearly sales of over $650 million with a sales team of 170 people. As a General Manager with P&L responsibility at GE, Tom created two national sales and marketing teams for new products being brought to the market. Tom worked in the Medical Diagnostics division of GE and was responsible for sales of contrast media and radiopharmaceuticals. Tom is a graduate of Vanderbilt University and has an MBA and a master’s degree in Personnel Management.
Tom has been married to his wife, Teresa for over 35 years and has two daughters, Tricia and Ann. Tom enjoys tennis, golf, working out and reading.
Robert A. Beck II, Chairman of the Board
In memory of…
In 1998, Bob brought his extensive insurance industry knowledge to the PEO industry and created AlphaStaff, with a novel PEO concept. Bob built AlphaStaff around the idea of partnering with insurance agents which spurred 60% growth year over year until AlphaStaff was sold to a private equity group in 2008. This growth was accomplished without mergers or acquisitions and, when sold, AlphaStaff was the 5th largest PEO in the country. At that time, they had $189 million in net revenues, 774 clients and 42,630 worksite employees.
Bob, proudly served on the boards of the Florida Association of PEOs (FAPEO) and the Employer’s Service Assurance Corporation (ESAC) and was a true trail blazer in growing the PEO industry to help businesses manage their back office needs.
Bob passed away in 2019, but his legacy lives on with his contributions to helping build out Foundation PEO Solutions. Foundation PEO Solutions continues the strategy of working with insurance agents to help them find the best service for their clients.
Sales Leadership
Lara Laws, Vice President of Sales
Lara Laws brings over 20 years of experience in the PEO industry, with a deep understanding of co-employment and its impact across a wide range of sectors. Throughout her career, she has held roles within multiple national PEOs and founded a business in which she retains partial ownership.
Lara has been recognized with numerous performance awards, including multiple President’s Club honors, and has supported businesses ranging from startups to companies with over 1,000 employees. Her ability to ask the right questions and deliver tailored, results-driven solutions has made her a trusted resource for clients nationwide.
She has built long-standing relationships with insurance agents, financial advisors, investors, HR leaders, and business owners—providing strategic insight and peace of mind throughout the outsourcing process. With a background shaped by her family’s experience launching more than ten businesses, Lara brings both professional expertise and a deep respect for the entrepreneurial journey.
Anthony Beck, aPHR, Vice President of Sales
Anthony Beck brings a practical, client-first approach to HR outsourcing, shaped by years of experience across payroll, insurance, and PEO services. He began his career supporting contractors and service firms with operational tools, then transitioned into the HR space, where he became a trusted resource for business owners navigating payroll complexity, benefits planning, and compliance risk.
During his time at a national provider, Anthony built strong referral networks and supported companies ranging from early-stage startups to firms with 100+ employees. Known for stepping in when issues turned urgent, he often served as the go-to advisor when clarity and fast action were needed.
He later went independent, advising clients directly on how to evaluate PEOs and structure long-term partnerships. Anthony now drives sales and marketing efforts for Foundation PEO Solutions while working closely with clients to ensure their PEO relationships deliver meaningful value.
Jerry Henry, Vice President of Sales
Jerry began his career in the PEO industry as a founding partner of Employers Trust, a Cincinnati-based firm established in 1991. Under his leadership, the company grew its presence in the Ohio market before being acquired by Employee Solutions in 1997. Jerry remained with the organization as vice president and owner, continuing to oversee growth efforts in the region.
After a period focused on raising his family, Jerry returned to the PEO space in 2016 with Matrix, a Jacksonville-based provider. He played a key role in expanding Matrix’s footprint until its acquisition by Vensure, after which he transitioned into brokering. Drawing on his decades of experience, Jerry now partners with Rob Beck at Foundation PEO Solutions, helping clients navigate the PEO landscape with a focus on long-term value and strategic fit.
That’s where we come in. Foundation PEO Solutions has been working with over 70 PEOs for years and we know their capabilities. We know what they can, and cannot do. After we find out what you need to help your company, we can make sure that we only engage the right PEOs, and get you multiple quotes ONLY from PEOs that align with your needs.
Building your core team of advisors is a critical decision for your business. It lays the groundwork for your long-term success. We believe this foundation is so important, that we made it part of our business name. The stronger the team, the greater chance of success for the business!!
Here are some NAPEO (National Association of PEOs) statistics that support adding a PEO to your business team:
- PEOs provide services to 175,000 small and mid-sized businesses employing 3.7 million people.
- There are 907 PEOs in the United States
- The total employment represented by the PEO industry is roughly the same as the combined number of employees for Walmart (United States only), Amazon, IBM, FedEx, Starbuck’s ATT&T, Wells Fargo, Apple, and Google.
- The PEO industry’s 175,000 clients represent 15 percent of all employers with 10-99 employees.
- Between 2008 and 2017, the number of WSEs employed in the PEO industry grew at a compounded annual rate of 8.3%. This is roughly 14 times higher than the compounded annual growth rate of employment in the economy overall during the same period.